Essex County Council

Branding a year-long, county-wide celebration of Science, Technology, Engineering, Arts and Mathematics (STEAM) in Essex.

Essex 2020

Branding and communications

Project:

Essex 2020 is a year-long, county-wide celebration of science, technology, engineering, arts and mathematics (STEAM). It brings together hundreds of individuals and organisations to shine a light on the county’s enterprising past and inspire an even brighter future for science and creativity in Essex.

Balfour Wong was commissioned to create a campaign identity to underpin and unite all activities, including graphic assets, image library, toolkit and guidelines for creating marketing materials.

Each letter of ESSEX is depicted graphically to tie in with its relevant STEAM area. To further the theme of innovation and cutting edge technologies, the identity is supported by a selection of curated images which inspire curiosity and blur the lines between each of the five areas. Together, they form the visual language to express the connections and influences between science and art to create ‘wonder’.

What we did:

– Strategy
– Branding
– Print
– Digital

Client:

Essex County Council

Posters

Facebook profile icons

Postcards

Animated web banners

Brand guidelines

Social Media Banners

Essex 2020 teaser animation