Essex County Council

Brand identity and website for Explore Essex, helping people to discover the incredible green spaces and places on their doorstep.

Explore Essex

Branding and website

Project:

Explore Essex, part of Essex County Council, own a unique portfolio of outdoor spaces and historical places where they deliver a broad range of exciting facilities and events.

Balfour Wong was commissioned to create a new brand identity and website to help engage with residents and visitors alike. We wanted to build pride and showcase the heritage, countryside and cultural venues in Essex. Encourage customers to explore what the county has to offer by delving into the secrets of its historic past, to discover the hidden treasures along its coastline; to surface hidden gems and dispel myths.

We took inspiration for the logo by using the shape of the county of Essex to depict a tree. Its roots, trunk and branches emanate from the bottom and grows up into the map itself to communicate the idea of heritage, nature and the county.

Encompassing visual brand language, graphic assets, marketing communications, brand guidelines, signage and overseeing website build.

www.explore-essex.com

What we did:

– Branding
– Digital
– Responsive website design

Client:

Essex County Council

Website

Brand guidelines

Social Media

Developing the hidden narrative

Working together with the ECC marketing team to build a new vision, mission and values and develop a more flexible and inspiring brand identity and toolkit. A large part of this work was to establish a narrative at the heart of their organisation and turn this into refreshed beliefs. It’s enabled Explore Essex to articulate its core aspirations in a clear and effective way.

A vibrant and distinct personality

As well as a new brand identity, we refreshed Explore Essex digital and printed media, which has given the brand a more vibrant and distinct personality. This is a vital part of the brand mission to attract more visitors and help people discover the incredible green spaces and places on their doorstep and beyond.

DL Leaflets

Posters