Essex County Council

Brand identity and website for Explore Essex, helping people to discover the incredible green spaces and places on their doorstep.

Explore Essex

Branding and website

Project:

We were appointed by Essex County Council to create a brand and website that better reflected the unique nature of the many Essex parks and resources and the requirements of its many visitors.

During the course of the project, it became apparent that the existing brand and visual identity were falling short in allowing the Essex County Council to achieve its core objectives. So, in parallel with the site development, we created a logo which drew on the shape of the county of Essex itself, to achieve a striking image of the very heart of the brand.

www.explore-essex.com

What we did:

– Branding
– Digital

Client:

Essex County Council

Website

Brand guidelines

Social Media

Developing the hidden narrative

Working together with the ECC marketing team to build a new vision, mission and values and develop a more flexible and inspiring brand identity and toolkit. A large part of this work was to establish a narrative at the heart of their organisation and turn this into refreshed beliefs. It’s enabled Explore Essex to articulate its core aspirations in a clear and effective way.

A vibrant and distinct personality

As well as a new brand identity, we refreshed Explore Essex digital and printed media, which has given the brand a more vibrant and distinct personality. This is a vital part of the brand mission to attract more visitors and help people discover the incredible green spaces and places on their doorstep and beyond.

DL Leaflets

Posters